Pitching for funds – making the story count as much as the numbers

Created: February 15, 2024 at 2:53 PM | Updated: February 16, 2024 | By XRB External Reporting Board / Te Kāwai Ārahi Pūrongo Mōwaho

"Simplified reporting and support for reporting is great as one step towards having a healthy community sector, which is absolutely vital for New Zealand because of the role that charities play."
Sue McCabe

Small charities often find it difficult to communicate their funding needs. In response to stakeholder feedback, the XRB External Reporting Board has recently made it simpler for small organisations to create their annual reports.

XRB talked to four funding leaders about how crucial it is for charities to report their yearly financial results to support their fundraising efforts. They published the discussions and recommendations in a guide.

The Pitching for funds – making the story count guide covers the following topics:

  • The significance of the annual report
  • The financials funders scrutinise
  • Storytelling and the Statement of Service Performance
  • Not all stories are equal
  • The funding puzzle
  • What's at stake

Download the Pitching for Funds guide at the bottom of the page.

"We tend to use the annual report at the first stage of assessment, the Expression of Interest. It’s an upfront document that helps us decide whether to get into a relationship with an organisation."
Robyn Scott



Supporting documents

XRB Pitching for funds
.pdf  634 KB