A social media toolkit template for nonprofits

Created: January 21, 2020 at 4:09 PM | Updated: January 21, 2020 | By NZ Navigator Trust

An effective social media campaign needs more than a good purpose. It needs a compelling story and imagery that stands out to grab the reader’s attention and motivates them to share your initiatives with their friends and family.

A social media toolkit contains resources that you can use to streamline your campaigns on social media platforms. It's similar to a media kit but includes information for social media marketing.


Social media toolkit


The GlobalGiving team have put together an overview of what should be included in your social media toolkit:

  • Video about the campaign
  • Stories and data
    • Personal stories about your organisation's impact
    • Data about your organisation or cause
  • Hashtags for use on social media
  • Attention grabbing photos
  • Written content
    • Sample social media posts
    • Links to your website and social media pages
    • Your contact information
    • A list of sponsors and partners

 Read more here.