Created: August 26, 2013 at 9:25 AM | Updated: September 1, 2020 | By Community Resource Kit
People spend an increasing amount of time on the Internet and your organisation should have an online presence.
Adapted from From Fundraising Basics, Ciconte & Jacob.
Coordinate your online fundraising with your organisation's strategic plan and your fundraising strategy. Have a clear and realistic idea of what you want to achieve and how your online presence will enhance that. Simply putting a "donate now" button on your website or starting a social media page isn't enough for effective fundraising.
Online fundraising strategy should:
Find out about the tools available for connecting with your donors online, from email, blogs and websites to Wiki pages, Facebook and Twitter. Every online tool can be used, from online donations to online charity auctions and marketing of fundraising events.
Tip: Your website, blog or social media page needs to be updated regularly.
It is not difficult or expensive to fundraise online. There are websites like Givealittle.co.nz that help connect charities with donations of money or time/skills (volunteer work). Other companies offer assistance and training courses on Online Fundraising for a fee.
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